We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

What the f*ck is the Cloud, and how does it even work?

Ah, The Cloud. It’s such a useful bit of tech jargon isn’t it? The kind that’s casually thrown around in work meetings by bosses who (kind of) understand and maybe even at the nerdier type of dinner or drinks parties. People joke about the cloud while others take it for granted and some worry about this mysterious entity where all of our data is stored, accessible at the touch of a screen from anywhere on Earth. But what even is the cloud, and for that matter, where is the cloud?

Join us on a journey from the very first iterations of the internet that we know and (sometimes) love, all the way through thorny issues of data collection and storage (weren’t we all fooled by the ‘ten years on’ social media trend, even as we rely on cloud-stored photos of cats to cheer us up?) and discover the mysterious place where The Cloud ominously hovers.