Paperback / ISBN-13: 9780465001637

Price: £28.99

ON SALE: 11th April 1998

Genre: Society & Social Sciences / Sociology & Anthropology

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Debunking the myth of the “Americanization” of Europe, a noted historian presents an authoritative and engrossing cultural history of how America tried to remake Europe in its own image, and how the Europeans successfully retained their identity in the face of American mass culture. Richard Pells provides a new paradigm for understanding the survival of local and national cultures in a global setting.